We just launched a new coordinated advertising campaign for Lacamas Community Credit Union. Titled the Better Match Campaign, it’s geared towards educating consumers about their offerings in an entertaining way, and ultimately increasing their membership. The campaign consists of a web site and four TV spots currently, but will be expanded to a print campaign and have additional TV spots added in the future.
The TV spots will be showing on KPTV (Fox 12) in the mornings, then across multiple cable channels on Comcast, such as TBS, USA, Food Network, Oxygen, Animal Planet, CMT, CNN, E!, FX, TRU TV, A&E and TLC.
The web site features the commercials, engaging copy and design style as well as a viral marketing-style Breakup Letter Generator, which consumers can use to break up with their current bank by e-mailing their customized breakup letter to one or more people.
Special thanks to Furman Pictures for their cinematography and editing contributions!
Check out the spots below and if you live or work in Southwest Washington, check out LCCU, too!