Workshed recently completed an ambitious project for Seattle-based interior designer, Kathy Banak, and her custom line of Paints and Fabrics, Authentic Home. Kathy approached Workshed wanting to unify her online brand, expand her offerings and move to a CMS-based platform to ensure scalability and ease of growth.
Workshed worked closely with Authentic Home over the course of four months to establish a strategy for linking a network of web sites together visually, strategically and technically. Today, we finally get to see the results of everyone’s hard work as she officially announces her new sites.
The Authentic Home Network of sites is comprised of a content-managed Interior Design-focused site that promotes the services Authentic Home has to offer, a blog site that allows Kathy to keep her clients informed and share her expertise on Interior Design and last, but not least, a fully-featured e-commerce site that allows her to sell her custom line of interior and exterior paints, as well as custom fabric selection. The key to Authentic Home’s store is the ability for customers to see and purchase paint and fabric in moods, which are pre-matched sets of colors and patterns that match certain moods.
Workshed leveraged open source technologies for the back ends of these sites, settling on the highly flexible and extensible Concrete5 CMS framework for the interior design site, the tried and true WordPress for the blog and Magento for the e-c0mmerce site. These technologies allow us to provide Authentic Home with a search engine friendly, easily manageable and extensible framework for the growth of not only Authentic Home’s Internet presence, but also for the growth of its business.
Workshed is proud to have been a part of this project and we look forward to seeing Authentic Home settle into its new home(s) on the Internet.