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How Google+ killed Facebook

“What?” you ask. “I was just on Facebook this morning, chatting with my 362 friends and updating my status!” There’s no need to grab your phone and sound the alarm. Facebook is still alive and well. So are Twitter, LinkedIn, Pinterest, and Instagram. “But you said Google+ killed Facebook.” Ok, so maybe it was more like a poke in the eye than murder, nevertheless:

Google+ just might be the most important social network of them all.

Sure, you’ve heard of Google+ and possibly even checked it out. Then, like many other people, you went back to playing Candy Crush on Facebook. Why? Because EVERYONE has a Facebook account, and it was easier to use than Google+. Not only was Facebook more familiar, the first versions of Google+ were wonky (like many early Google releases).

But my Facebook page has 4652 likes!

Admittedly, when I see a Facebook page with 4,652 likes I sometimes think to myself, “WOW! That business is popular!” Popular is great. It can be an important measure of influence, but it’s not necessarily the best one for attracting paying customers. You’ve probably heard that social media is an essential part of marketing for your business. So how is it possible that Google+ could be more important than Facebook? Ask yourself one question (or query if you prefer technospeak). What do you do when you need to search for something? Do you post it on Facebook and wait for your friends to respond? Nope. You G-O-O-G-L-E it.

Google has become a verb.

So here’s the not so well kept secret that you’ve probably never heard and why Google+ is likely more important to your business than Facebook. Google’s search algorithm favors Google+ content. Your Facebook posts aren’t even captured by the Googlebots (Thanks Zuckerberg). Just like the Dad who gets his slacker kid into an Ivy League school, Google LOVES Google+, it’s nepotism at it’s finest. There’s no point in complaining, it’s their search engine, they make the rules. Now that you know the rules, how can you make Google+ part of your marketing strategy?

Find out in the next post.

If you have questions or need to grow your business, contact us; it’s what we do.