A Simple Question
What do we (Workshed) do? The imprecise answer is that we build websites and help businesses with marketing; it’s also an oversimplification of what’s really going on. The reality is that these are just outcomes – solutions to a challenge, but not really what we are actually doing. If you were to start asking why we do various things, you’d quickly realize that the why, is what Workshed is all about.
Asking this one question (why) over and over allows us to understand the core issues facing our clients; even if they don’t. In the day to day running of a business, it can be difficult to discern areas of inefficiency. Our objectivity allows us to observe operations without the biases that come from years of experience.
In addition to understanding the how’s and why’s of your business, we also have to acquaint ourselves with your customer. During this get-to-know, you phase of a project we are (among other things) seeking to understand your customers. Who are they, why do they buy, what need are they attempting to satisfy, and how you can optimally serve them (taking into account your own goals and values).
Once we know what you do and whom you should be doing it for, we start to craft solutions to bring the two of you together. This is where the websites, social media, and marketing come in. They are specific methods crafted to connect you with your ideal client. The outcome is the focus, not the tool. We are solution agnostic.
When you’re a hammer, all you see is nails.
When the tool takes precedence over the objective (to sell stuff) it’s easy to waste time and money. If you start with a clearly defined objective, the probability of success is dramatically increased.
What’s the Difference?
It all boils down to perspective. You might be tempted to assume that because our process usually ends up in a website that our websites are just like that of any other web design firm.
You’d be wrong.
I Thought You Built Websites for Business
Workshed is a team of passionate problem solvers who help businesses succeed as a way of expressing that passion. Contrast what we do with the typical web design company who build websites as an expression of their interest in technology. The technology might be cool, but if it doesn’t attract paying customers it isn’t getting results.
We get results because we focus on them.
The Simple Answer
So what does Workshed do? We get you the right kind of customers and more of them!
How do we do it?
By focusing on the solution rather than the tool.
Do you need more ideal customers?