Well, you built a website or had someone build one, you added the url to your business card and now the online leads and sales are going to start rolling in, right? Well…not really. Many companies take the technological leap onto the Internet and don’t see the benefits. They get discouraged and this leads to a belief that you wasted time, money or both on a website. However, I am here to tell you that isn’t the case.
A website is successful when you take it from being two dimensional to three dimensional. You do this by giving your website a personality and realizing that you have customers out there, even if you can’t see them. Here are 3 things you can do to help get your website noticed!
#1 – Update Your Content
Many people don’t see immediate results from their website, so they neglect to keep their content relevant. Depending on the type of business you have, some ideas to keep your website up to date are text changes on your pages, adding products, updating your services, offering promotions or by creating blog posts. This not only tells people that you care about your business, it’s a great way to get noticed by the search engines as well, which helps your site move closer to the top of search results.
#2 – Promote Your Website In House
Making your website an interactive part of your business is essential to online success. Creating a steady stream of traffic will help drive your site to the top of the search engines. If you have services, have people schedule online for a small discount or offer other incentives to sign up for your service online. If you are selling goods, have sales that are website exclusive and promote this both IN store AND online so that people see that using your website can be a valuable resource and as a bonus, saves them money.
#3 – Use Social Media
On facebook, for every one person that likes your page – an average of 130 people see it, giving them a chance to like your page as well. The power of social media should not be underestimated and you can use this power for good. Think of creative ways to invite people to come to your website and conversely, offer people incentives to “like” your facebook page, follow you on twitter or connect with you on LinkedIn. By creating a greater web of contacts, you can reach more people with your promotions, your updates or…just to say hello.