New Website for RIA WestEnd Advisors
WestEnd Advisors is an RIA in North Carolina specializing in top down macro economic investing utilizing ETFs to express their philosophy. This was a joint project with Ulicny Financial Communications and Strategy to not only revamp their website, but their brand messaging as well.
How we Helped
There are lots of firms that design websites – some even specialize in investment manager, mutual funds, and financial advisors. With Ulicny’s deep experience in financial marketing – and our unique insight into the investment industry (and clients thereof) we were able to distill WestEnd’s particular style and philosophy into meaningful messaging for each of their client verticals.
The first part of the project was to work on their brand messaging to position the firm’s unique attributes in a way that would be attractive to the B/D’s and Wirehouses that are their customers. Not only did they have to make a strong case to the gatekeepers at the firms, but also the advisors that would ultimately be allocating client assets.
With the messaging in place, the next phase was to consistently express that across their website and communications. To achieve that goal, we created custom graphics and layouts that emphasized the data driven focus of the firm.
The quality of the project is a direct result of the caliber of the parties involved. Client’s and vendors alike collaborated across thousands of miles to fulfill a common objective and make this project a success.
Websites for RIAs and Asset Managers
If you are in the investment industry and would like to improve the results your getting from your digital and print communications, contact us. You’d be hard pressed to find a team better suited for uniquely positioning your company to stand out from the competition.