Well, you built a website or had someone build one, you added the url to your business card and now the online leads and sales are going to start rolling in, right? Well…not really. Many companies take the technological leap onto the Internet and don’t see the benefits. They get discouraged and this leads to a belief that you wasted time, money or both on a website. However, I am here to tell you that isn’t the case.
A website is successful when you take it from being two dimensional to three dimensional. You do this by giving your website a personality and realizing that you have customers out there, even if you can’t see them. Here are 3 things you can do to help get your website noticed!
#1 – Update Your Content
Many people don’t see immediate results from their website, so they neglect to keep their content relevant. Depending on the type of business you have, some ideas to keep your website up to date are text changes on your pages, adding products, updating your services, offering promotions or by creating blog posts. This not only tells people that you care about your business, it’s a great way to get noticed by the search engines as well, which helps your site move closer to the top of search results.
#2 – Promote Your Website In House
Making your website an interactive part of your business is essential to online success. Creating a steady stream of traffic will help drive your site to the top of the search engines. If you have services, have people schedule online for a small discount or offer other incentives to sign up for your service online. If you are selling goods, have sales that are website exclusive and promote this both IN store AND online so that people see that using your website can be a valuable resource and as a bonus, saves them money.
#3 – Use Social Media
On facebook, for every one person that likes your page – an average of 130 people see it, giving them a chance to like your page as well. The power of social media should not be underestimated and you can use this power for good. Think of creative ways to invite people to come to your website and conversely, offer people incentives to “like” your facebook page, follow you on twitter or connect with you on LinkedIn. By creating a greater web of contacts, you can reach more people with your promotions, your updates or…just to say hello.
You are at the heart of your business. Your company most likely began with a dream and your willingness to work hard to make that dream a reality. Your passion was channeled into creating logos and an identity to define who you are and what you will be contributing to the marketplace.
However, more than likely, when you began to run your business, dreaming quickly became a thing of the past and the day to day tasks became the true reality. Sometimes, in order to be successful we have to push our dreams and desires aside so that we can manage the nuts and bolts of business. Once business begins to get busy, that becomes the most time consuming part of each day because the finished product or service is what will pay the bills.
Although time passes and your company evolves, your days are filled with goods and services, orders, management tasks, financials and more. You know the website that you created six years ago needs to be updated and the logo colors don’t reflect who you are anymore. Even though you know it is important, you aren’t able to make this stuff a priority right now.
Then you call Workshed…
We come in and reignite that passion in you. We put you back at the heart of your business, but take care of the work. Now, it’s our job to make your dream the reality so that your business can catch up with your imagination. Relax, you’ve earned it.
You may think of “letting go” as something that applies to you emotionally rather than in business, but that’s really not the case. Many people who have been dedicated industry professionals for years have a hard time letting go. They get comfortable in the way they do things and that can really hurt a business or at the very least, stunt it’s growth.
The fact of the matter is, in order to move forward in business – just as in any part of our lives – we have to be willing to let go of the things that don’t serve us anymore.
This applies to more than just policy and procedure…it applies to the way you position yourself in your industry as well. Forward thinking and innovation have cornered the market and if you can’t keep up you will be left behind.
It’s not always easy implementing new procedures, and learning to use new tools can be frustrating at first, but the reward is worth it. Streamlining your business will never be something that you regret and being open to new ideas, well…as Albert Einstein so eloquently put it:
The measure of intelligence is the ability to change.
A website can truly be an interactive portal into your business. However, there are millions of websites out there, so how do people find yours?
The answer is, they may not need to. One way to put a face to a name is by using facebook. Facebook is the modern day version of “Word of Mouth”. By engaging in social media, businesses suddenly become more trustworthy, approachable and friendly. This personal interaction enables you to provide information that is both relevant and up to date to an audience that has already asked for it!
If people have liked your page, it is a place to present your goods and services to an audience who already trusts you and it’s free. Also, with more and more analytics available to businesses, it’s a user friendly and almost immediate source to see what is working with the public and what isn’t.
When you are using facebook effectively, you may be able to eliminate the need to drive traffic to your website and maybe even tap into a market that you may not have been able to crack before. All this without them having to move a virtual muscle!
While there is no one tool that works for every business, facebook is a way for people you know and who know you (or know someone who knows you) to find your needle in the proverbial haystack.
More and more, businesses are seeing the vision of moving away from a business built on competition and hierarchy to a business that uses collaboration to fuel and capture creativity.
Working on the premise that great minds working together have the ability to accomplish great things and that the sum of their parts are worth more than just the individual, we start to see that logically, this makes perfect sense.
When people feel free to express their ambitions, their ideas and opinions, they continually contribute because they see that they are an important part of the process. Whereas in a hierarchy situation, it is more likely that innovations and ideas are not welcome unless you hold a certain title or standing in the company.
We all have something authentic and unique to contribute and eventually, we may even begin to figure out what that is. Then, the goal becomes to find a place where your contribution means something, providing value to a workplace and a team and at the same time, building value within yourself.