Rootdown.US
Building an online brand and designing an effective and attractive user interface.
Background:
Rootdown.us is an online community for traditional Chinese medicine. Offering several innovative reference, social networking, e-learning and acupuncture resources, this growing site is quickly becoming the definitive online resource for traditional Chinese medicine. Early on in their early testing phase, they saw the need to create a unique, yet friendly, brand that would speak to their community members and help them gain a unique image in their industry. They were also seeking help designing a more user-friendly interface and information flow for the site.
How does a online community create a usable interface with an attractive window dressing at the same time?
Solution:
Working closely with the Rootdown executive team and programmers, we helped to design a logo that expresses the level of change and innovation they are bringing to an ancient form of medicine that has long been behind the times. We then took this look and began applying it to the overall site design, from the masthead, to the navigation elements, user interface elements, buttons and even the search functionality and social networking features. We continue to develop designs for new site features, interface elements, e-mail blasts and advertising and tradeshow materials to support Rootdown's marketing efforts.
Results:
Rootdown has been receiving acclaim from industry insiders and outsiders alike. Recently, a two-page advertisement we designed for them that appeared in an Acupuncture Today ad received the comment that it was the best looking ad the publication has ever received. Additionally, Rootdown continues to receive new user signups on a regular basis and is looking forward to an exciting 2008 with many new features and options on the horizon.
Components:
- Brand development
- User interface design
- Print design
- Advertising