http://www.rizzopc.com

Differentiating a unique legal firm from the competition with a distinct and eye-grabbing brand.

Background:

RMB, PC came to us wanting a new identity for their growing law firm that would help them stand out from the many other legal firms in Portland. Their offices not only portrayed a unique image by featuring modern art throughout, but they also seemed to take on a variety of cases that were unique in their own right.

How can a law firm stand out from the pack, while still retaining a sense of professionalism?

Solution:

Working closely with the partners, we were able to establish a logomark that emphasized a weathered, etched design that had withstood the test of time. The branding conveys a level of dependability and depth of experience. We then took this design and carried it over to new business cards, letterhead, digital correspondence templates and a new web site with content management tools.

Results:

Shortly after the new logo had been put into action, the firm reported back to us that they had seen their logo on an advertisement alongside the logos of many other law firms. We were told that their new logo was able to stand out with the best of them, giving RMB a strong, easily identifiable image among their peers.

Components:

• Branding
• Corporate identity
• Web design
• Web development
• Content management
• Print design