How To Add Google Plus To Your Marketing Plan
In our last post we shared how Google+ quietly (subversively) became an essential piece of the smart business’s marketing tool box. Here we’ll give you 3 quick and easy ways to incorporate it into your social media plan and give you a few resources for learning more.
Get Credit for what you write. The first step toward incorporating Google+ into your marketing plan is to make sure you are getting credit for the content you publish. To do this you have to create a Google+ profile. Details on how and some additional convincing from Copyblogger here.
Link your blog. Some WordPress frameworks like Thesis integrate Google+ authorship into their theme, but if yours doesn’t, Automattic (the company behind WordPress) just released an update to their popular JetPack plugin that makes it easy. If you are not using WordPress, try this from Google.
Use it. After you are all set up on Google+ you need to use it. Interact with people in your Circles, post and comment, host a Hangout. Heck you might even find that there is a whole lot more to Google+ than you realized. Did you know you can have an online meeting and share your screen too? More on that from Google here.
Google+ is important, ignore it at your peril. There are lots of things that can be done to improve your search rankings, this is both easy and free.
A fresh coat of paint.
Well by now the word is out, Workshed is under new ownership…and look what they did to the logo and website!
Sure, we could’ve left things as they were, worked less hours, ate a few more meals, but then would it really be ours? We love the tradition of Workshed, the way the name evokes (for us at least) feelings of craftsmanship, service, and small town values and it was important to demonstrate our own style and perspective.
Plus the new office is in downtown Washougal (as a Camas grad Joe cannot utter the phrase go Panthers!) so for fun we brought out the orange in the logo and website. It’s very much a work in progress, but go ahead and pull it up on your phone or tablet. It should (assuming everything is functioning properly) automatically resize itself to fit your device. Web nerds call this a responsive design and we think it’s crucial for businesses on the web.
Why you ask?
Just think how often you look something up on your phone. Maybe you like long load times and pinching, zooming, and scrolling all over. The people that track this sort of behavior say most people don’t and that it means lost revenue. How a website looks on a mobile device is one of the questions from our “3 Question Website Review,” if you want a copy just click the button.
3 QUESTION WEBSITE REVIEW
Let us know how your site measures up to the quick review, we’d be happy to help with any changes you need.