

Informed Inspiration
You can learn a lot by looking at someone’s work. Are they a craftsperson, or do they just crank it out? Do they research before they do the work, or just wait for inspiration to strike? We believe there is a middle road, one where inspiration comes when we know where we are going and why we are going there.
Call it left brain versus right brain—we like to call it having a rock-solid process.

