Select Page
Custom WordPress Themes Are a Bad Idea

Custom WordPress Themes Are a Bad Idea

Custom WordPress Themes Are a Bad Idea…

WordPress Websites For Business by Workshed

Just because you can do something, that doesn’t necessarily mean you should. There are many things in life we can make from scratch, but don’t simply because it’s not necessary or practical. For example, if I wanted to bake a loaf of bread, I could plant wheat, harvest it a few months later, thresh it, mill it, and mix it with the other ingredients I had to grow.  Or, I could just buy freshly milled flour and other quality ingredients from a reputable company and get 99% of the benefit for a fraction of the cost.  The same is true of building websites.  Sure, we could code every line of HTML, JavaScript, CSS, and php from scratch, but do we really need to?  At Workshed, we think not.

It’s been our experience that custom themes for WordPress are expensive…at best.  Most of the time they end up being problematic maintenance nightmares,  wasting time and money for the duration of their existence.  This is not to say that websites should be templates or even that customization isn’t worthwhile, just that it’s what and where you spend your time customizing that matters most.

We prefer to start with a premium framework like Genesis or Thesis and customize from there.  Doing this allows us to focus our customization time on things like SEO, content, images and graphics (we are not fans of stock photos), as well as layout and functionality.  All of the security, maintenance, and updating is expertly handled by the teams of developers at the theme framework companies; software engineers that focus exclusively on writing excellent code.  This delegation of the core functionality means we can focus on the stuff that leads to more sales; things like creating content that makes your phone ring with new orders.

A full custom, built from scratch website is fine too, just know it’ll come with a few idiosyncrasies…kind of like owning a vintage British sportscar.

Contact us if you want to discuss how we use websites, social media, and our business perspective to grow your business.

Contact Us

How To Add Google Plus To Your Marketing Plan

How To Add Google Plus To Your Marketing Plan

In our last post we shared how Google+ quietly (subversively) became an essential piece of the smart business’s marketing tool box.  Here we’ll give you 3 quick and easy ways to incorporate it into your social media plan and give you a few resources for learning more.

  1. Get Credit for what you write.  The first step toward incorporating Google+ into your marketing plan is to make sure you are getting credit for the content you publish.  To do this you have to create a Google+ profile.  Details on how and some additional convincing from Copyblogger here.

  2. Link your blog.  Some WordPress frameworks like Thesis integrate Google+ authorship into their theme, but if yours doesn’t, Automattic (the company behind WordPress) just released an update to their popular JetPack plugin that makes it easy.  If you are not using WordPress, try this from Google.

  3. Use it.  After you are all set up on Google+ you need to use it.  Interact with people in your Circles, post and comment, host a Hangout.  Heck you might even find that there is a whole lot more to Google+ than you realized.  Did you know you can have an online meeting and share your screen too?  More on that from Google here.

Google+ is important, ignore it at your peril.  There are lots of things that can be done to improve your search rankings, this is both easy and free.

Need Help?

CONTACT US