A Little History
For those of you unfamiliar with my (Joe’s) other life, I’ve spent the last 12 years (until Tuesday that is) as an investment adviser helping clients prepare for and maintain their retirement. While researching investments, I had the opportunity to acquire knowledge about a wide range of topics from a diverse mix of sources. Initially the focus was specific companies, then it expanded and I began to look at entire industries, and ultimately the economy as a whole. Along the way, I started sense that something was missing; an important piece to the puzzle that was being ignored.
That missing piece was and is local investing.
Most of the reasons for local investing are beyond the scope of this post, but one important factor is the re-circulation (or local multiplier) rate. The re-circulation rate is one measurement used to determine how long money stays in a community (and gets reused over and over); since the turn of the century it’s fallen from 25-30, to less than 10. A declining rate is like ajr slowly leaking from a tire, if not fixed it goes flat. With a city or town, it’s how they lose their vibrancy. Reversing that trend is why I decided to leave my primary profession and why I bought Workshed with Brian.
How Will That Help?
You might be wondering how a website/ marketing company can help fix the economy. By working with local businesses and entrepreneurs directly (at Workshed) we are able to see first hand what is working, what is missing, and what’s needed to operate a sustainable (as in earning enough money to stay in business) business. Access to capital is part of that equation, but so is access to the knowledge, wisdom, and experience of others. With every project, we learn a little more about how to make that happen and can share it with past and future clients. So far, we’ve achieved modest success with the client’s we’ve worked with, and our work is positively contributing to their sales!
If you need help with something business related give us a call, we don’t have all the answers, but so far we haven’t been stumped.
But Wait There is More!
And another thing, don’t let cost be an issue. We won’t do a project if we don’t think it will generate a positive return for our clients and we are willing to offer payment arrangement to accommodate most budgets.
GIVE US A CALL
The most amazing thing about the internet is the access it gives us to people and information. From my office in Washougal, Washington, I can listen to some of the smartest people on the planet share their stories. I can engage with people I’ve never met and access an almost unlimited amount of information.
Of the endless possibilities, one of my favorite resources is the Stanford University Entrepreneurial Thought Leaders Series. Since 2005, I’ve listened to their weekly podcast (while school is in session) and am consistently impressed by the diversity and quality of speakers they are able to attract. One week it could be the CEO of an up and coming tech company, and then be followed by the leader of a non-profit fund. Past speakers include people like Mark Zuckerberg in 2007 (back when it was still called ‘The Facebook’ and they had just launched their photo sharing feature), Steve Young (the former San Francisco 49’s quarterback), Evan Williams (the co-founder of Twitter…before he co-founded Twitter), and William McDonough (Architect, author, and one of Time Magazine’s ‘Hero for the Planet’), among many others.
Over the years, I’ve listened to countless hours of brilliant insight because of this series; I’ve listened to talks while running, on the way to work, road trips, and in lieu of television or radio.
Interestingly, the podcasts I’ve enjoyed the least (you can still learn something) have been from venture capitalists, politicians, and really ‘successful’ CEO’s. There’s something off-putting (to me) about a canned speech or those lacking authenticity. My favorite talks were by the speakers who revealed their shortcomings and how they learned from adversity; the ones that offered experience and thought process over instruction.
At the risk of excluding many worthy talks, in no particular order I offer nine of my favorite talks for your consideration. Give them a listen and let me know what you think.
I’m looking forward to upcoming talk by Sal Khan and learning more about what he’s doing at the Khan Academy, where their mission is to provide a world-class education for anyone anywhere.
Where do you like to go for information?
WordPress recently released version 3.7 affectionately dubbed “Basie” in honor of “Count Basie,” and with it come automatic updating! Of course, this might be a nightmare for older sites with “custom” themes, but for most people it’s a helpful way to improve website security. (more…)
Did you know we open our doors to the public on the first Friday of every month to feature art and live music?
Part of the ongoing downtown Camas tradition is to have First Friday Art Walks every month. Since we are located in the quaint little heart of downtown Camas and we love to support the local and regional artistic community, Workshed has a new artist featured in our lobby every month. We kick this event off by featuring the artist, along with a local musician or band, and serving up some cookies and good, old-fashioned, small-town hospitality.
Please join us for our next First Friday event on Friday, December 7th from 5 p.m. – 8 p.m.
Our featured artist will be local artist, Charity McCallum. James Manuele from the Portland Guitar Duo will be providing live music on his classical guitar.
We’re really excited about this event, so make sure to stop by. You can also catch the lighting of the Downtown Camas Christmas tree and the Hometown Holidays shopping event the same night!