T and S was in need of a better way to represent their company online. They had great service and excellent craftsmanship, but their existing website failed to communicate that message, and they didn’t have any social media presence.
To help them we built a new, easy to navigate, responsive WordPress website on the Genesis framework. Our goal was to convey their old school values in a modern way so prospective customers could find them. We took photos of Todd and Samai on the job site, capturing them as hard-working guys they are and enabling us to avoid the cheesy stock photography you see on most websites.
In addition to a new website, we set up profiles on key social media accounts to make it easy to reach customers where they are. Rounding out the infrastructure creation, we also created a custom video intro/outro and set up their smartphones so they could record updates and share them with the world within minutes.
With their new website and social media presence, Todd and Samai wanted to make sure it didn’t go unused and retained Workshed to manage their marketing. We work with them to create content like ‘how to‘ and informational videos about the services they offer.
Bandon Capital Management was acquired by Logan Circle Partners in late 2014. The beautiful website we spent months building was unceremoniously retired as part of the transaction.
Mutual Fund website design made easy
Publicly communicating anything in the investment world is difficult to do (but we know how to do it, more here), and creating a website that is both informative and visually stimulating the primary objective for our client. Bandon Capital Management is a pioneer in the investment (absolute return long – short bonds if you are wondering) world and they’ve taken that same approach to their website design. Eschewing stock photos and cliche images of old men in suits, they opted for a design that was fresh, modern, and full of custom graphics and images.
A few details
In addition to good design, they had a few other requirements to make their website compliant with FINRA. One of those was the ability to make certain content only accessible to financial professionals, but still be easy to use and maintain. To accomplish this we customized a lightweight membership plugin to keep it simple, yet still do the job. The other was a separate section for BandonFunds.com that used the same data base, but didn’t run afoul of the regulators (how we accomplished that was a challenge!)
Another interesting add on was a quiz to test visitors knowledge of Long – Short debt. It’s a fun and clever way to help educate people on what they do without being boring. A nice little add on is the ability to share results with your friends (or not if you didn’t do so well). Take the Long – Short Challenge.
Great clients make great projects
All in all it was a great project to work on. The team at Bandon is very knowledgeable, yet they allowed us to use our expertise to help communicate their message. We look forward to continuing our relationship as we move into an ongoing marketing role where we’ll help create content and continue to broadcast their message with the goal of attracting more investors in the fund. (If you are worried about the possibility of rising interest rates, give them a call or tell your broker to look at BANIX)
What do you think?
Custom WordPress Themes Are a Bad Idea…
It’s been our experience that custom themes for WordPress are expensive…at best. Most of the time they end up being problematic maintenance nightmares, wasting time and money for the duration of their existence. This is not to say that websites should be templates or even that customization isn’t worthwhile, just that it’s what and where you spend your time customizing that matters most.
We prefer to start with a premium framework like Genesis or Thesis and customize from there. Doing this allows us to focus our customization time on things like SEO, content, images and graphics (we are not fans of stock photos), as well as layout and functionality. All of the security, maintenance, and updating is expertly handled by the teams of developers at the theme framework companies; software engineers that focus exclusively on writing excellent code. This delegation of the core functionality means we can focus on the stuff that leads to more sales; things like creating content that makes your phone ring with new orders.
A full custom, built from scratch website is fine too, just know it’ll come with a few idiosyncrasies…kind of like owning a vintage British sportscar.
Contact us if you want to discuss how we use websites, social media, and our business perspective to grow your business.
WordPress recently released version 3.7 affectionately dubbed “Basie” in honor of “Count Basie,” and with it come automatic updating! Of course, this might be a nightmare for older sites with “custom” themes, but for most people it’s a helpful way to improve website security. (more…)
A fresh coat of paint.
Well by now the word is out, Workshed is under new ownership…and look what they did to the logo and website!
Sure, we could’ve left things as they were, worked less hours, ate a few more meals, but then would it really be ours? We love the tradition of Workshed, the way the name evokes (for us at least) feelings of craftsmanship, service, and small town values and it was important to demonstrate our own style and perspective.
Plus the new office is in downtown Washougal (as a Camas grad Joe cannot utter the phrase go Panthers!) so for fun we brought out the orange in the logo and website. It’s very much a work in progress, but go ahead and pull it up on your phone or tablet. It should (assuming everything is functioning properly) automatically resize itself to fit your device. Web nerds call this a responsive design and we think it’s crucial for businesses on the web.
Why you ask?
Just think how often you look something up on your phone. Maybe you like long load times and pinching, zooming, and scrolling all over. The people that track this sort of behavior say most people don’t and that it means lost revenue. How a website looks on a mobile device is one of the questions from our “3 Question Website Review,” if you want a copy just click the button.
3 QUESTION WEBSITE REVIEW
Let us know how your site measures up to the quick review, we’d be happy to help with any changes you need.