Help Fight HDS #thereishope
About Hosting Deficiency Syndrome
Hosting Deficiency Syndrome (HDS) is a serious problem plaguing the WordPress community. Symptoms include slow page load times, the need for caching plugins, poor security, out of date WP installations, terrible customer service, and more.
Fortunately there is hope.
The treatment for HDS is Managed WordPress hosting from www.GetFlywheel.com. Their dedicated team of hosting professionals will migrate your site for free and have your website operating better in no time.
If you, or a company you know suffers from HDS, please contact them today.
Flywheel is an amazing WordPress hosting company based in Omaha, Nebraska (AKA The Silicon Prairie). They do an awesome job of managing WordPress hosting for design firms like us at Workshed.com. If your website is built on WordPress, check them out (Also they do free migrations, which is very, very, helpful).
We approach design, marketing, and websites from a business owners perspective. Sure, we love cool tech just as much as the next geek, but we know that providing solutions to real business problems is a better way to provide value.
Great Clients = Great Projects
Now that their site has been up and running for a few months, we asked Paul and Sara Kitchen, owners of Kitchen Electric in Washougal, WA to share their experience of having a website built by Workshed.
Thank you Paul and Sara for sharing your thoughts!
Here is a more comprehensive account of what we did for them.
How to Pick Your Next Blog Post Topic for Financial Advisers
Writing a blog post with any regularity is challenging. Writing for your business needs to generate results in order to justify the investment in time and effort. A few years ago one of the companies in my portfolio was in the news and I wrote a post about my thoughts on the potential consequences. Mainly I did it because I was sick of repeating myself to clients on the phone so I thought that writing a blog post about it would save me some time. While it may have saved me a little time and prevented some boredom, it wasn’t until several months later that I discovered the real benefit.
The Long Tail
One afternoon while I was checking my blog stats instead of making calls, I noticed some search traffic related to the investment I had written about months before. It wasn’t much, but it was the first time I’d noticed organic traffic for something so specific. For months I’d get a hit or two every few days, nothing significant, but it was consistent. I didn’t realize it at the time, but I’d stumbled on to what’s now commonly referred to as “long tail keywords.”
By this time I’d already read Chris Anderson’s book, “The Long Tail: Why the Future of Business is Selling Less of More,” but I didn’t connect the dots between selling things and search terms. Essentially its the same thing. People are searching for something they want, be it products or information. Similar to the way you can find almost any product on Amazon…Google does the same for information.
Why It Matters
Google has an army of brilliant engineers trying to make sure you get good information when using their search engine. If you write something that is relevant to a question someone asks in Google you stand a good chance of getting found…assuming the question they are asking is specific enough IE a long tail question. In the example I used earlier, the particular investment I wrote about wasn’t well known, and when people started searching about it, there wasn’t much information available so my blog post was ranked high enough in the search results to get read.
Leveraging the Long Tail
I blogged sporadically over the next few years, but in 2013 I put what I learned about long tails to good use. An investment in my portfolio was making plans to go public and the information they were providing was vague and confusing. Recalling what I had observed a few years prior, I tried to identify questions people would be asking about the investment. Whenever the company released new information, I’d write a blog post. Eventually I created a special page on my website so people could easily read through all the information I’d collected.
At one point in my little experiment, I was ranked on the first page in the search results and I was getting over 500 page views a day. I realize that this isn’t much traffic in the grand scheme of things, but these were people who had no idea who I was…and they were asking me for advice. Some of my posts from that period had dozens of comments which led to multiple phone conversations with people who needed my help.
The next time you are trying to pick your next blog post topic, be sure to check your analytics to see if there are any search terms you can use as a starting point. If you don’t have that kind of data (contact me), try to recall recent questions from clients. Is there something there you can write about?
Let me know how it works for you, I’d love to hear your stories or answer any questions.
If writing blog posts isn’t your thing that’s cool too, we’d be happy to do it for you! Email us at email@example.com and we can set up a time to talk.
Bandon Capital Management was acquired by Logan Circle Partners in late 2014. The beautiful website we spent months building was unceremoniously retired as part of the transaction.
Mutual Fund website design made easy
Publicly communicating anything in the investment world is difficult to do (but we know how to do it, more here), and creating a website that is both informative and visually stimulating the primary objective for our client. Bandon Capital Management is a pioneer in the investment (absolute return long – short bonds if you are wondering) world and they’ve taken that same approach to their website design. Eschewing stock photos and cliche images of old men in suits, they opted for a design that was fresh, modern, and full of custom graphics and images.
A few details
In addition to good design, they had a few other requirements to make their website compliant with FINRA. One of those was the ability to make certain content only accessible to financial professionals, but still be easy to use and maintain. To accomplish this we customized a lightweight membership plugin to keep it simple, yet still do the job. The other was a separate section for BandonFunds.com that used the same data base, but didn’t run afoul of the regulators (how we accomplished that was a challenge!)
Another interesting add on was a quiz to test visitors knowledge of Long – Short debt. It’s a fun and clever way to help educate people on what they do without being boring. A nice little add on is the ability to share results with your friends (or not if you didn’t do so well). Take the Long – Short Challenge.
Great clients make great projects
All in all it was a great project to work on. The team at Bandon is very knowledgeable, yet they allowed us to use our expertise to help communicate their message. We look forward to continuing our relationship as we move into an ongoing marketing role where we’ll help create content and continue to broadcast their message with the goal of attracting more investors in the fund. (If you are worried about the possibility of rising interest rates, give them a call or tell your broker to look at BANIX)
What do you think?