Custom WordPress Themes Are a Bad Idea…
It’s been our experience that custom themes for WordPress are expensive…at best. Most of the time they end up being problematic maintenance nightmares, wasting time and money for the duration of their existence. This is not to say that websites should be templates or even that customization isn’t worthwhile, just that it’s what and where you spend your time customizing that matters most.
We prefer to start with a premium framework like Genesis or Thesis and customize from there. Doing this allows us to focus our customization time on things like SEO, content, images and graphics (we are not fans of stock photos), as well as layout and functionality. All of the security, maintenance, and updating is expertly handled by the teams of developers at the theme framework companies; software engineers that focus exclusively on writing excellent code. This delegation of the core functionality means we can focus on the stuff that leads to more sales; things like creating content that makes your phone ring with new orders.
A full custom, built from scratch website is fine too, just know it’ll come with a few idiosyncrasies…kind of like owning a vintage British sportscar.
Contact us if you want to discuss how we use websites, social media, and our business perspective to grow your business.