Deserve’s got nothing to do with it
From the Clint Eastwood western ‘Unforgiven‘. I don’t know why, but it’s always stuck with me. I think it means that you never should be satisfied with where you are. You have to prove yourself day in and day out. I think it’s particularly relevant in business. We need to always seek to provide value to our clients and never rest on our laurels. We aren’t entitled to success, we have to earn it.