Client Persona Questionnaire

Buyer personas are crucial to building a great business in general, but are also applicable to constructing a website and marketing strategy to effectively connect with customers. The following questions will help us gather details about your target clients so we can translate that information into a working document. When answering these questions, try to think about a specific clients, or a mix of similar clients. Most businesses have more than one type of client they serve, please complete one worksheet for each client type.

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Your Name
Who's filling out the form...just in case we have questions?
What client do you like working with the most?
What client never gives you any difficulty and let's you do your job to it's fullest?
What client to you earn the most revenue from?
How would they be described in a census? Age, education, location, hobbies, etc.
This questions helps uncover opportunities to potentially serve in ways previously not considered.
Employer and/ or industry. Retired if that applies.
What do they do and where are they in the organizational heirarchy?
What issues do they have to overcome during the course of their workday?
What do they have to consider when making decisions related to your services?