Due to the holiday schedule, Workshed will not be open for January’s First Friday Art Walk. We’re working on plans for our February First Friday and will post more details here when we have them. Have a great holiday and we’ll see you in 2008!
We will be closing our offices the week of December 24 – 28, as well as New Year’s Day, Tuesday, January 1. Should you encounter any emergency issues during these dates, you can e-mail us at [email protected] for assistance.
Working in a creative industry, one comes to realize that true inspiration is not something one can force. Creativity is best when it’s driven by such inspiration, but sometimes as creative professionals, the bolt of inspiration doesn’t always strike us right away. It’s usually at this point where we sit, we stare at our monitors, we become overcritical of everything we try and we begin to lose hope. The deadline is looming, the client is checking in with the project manager who is checking in with us, and that’s when the panic sets in: How can we coax that brilliant idea out of our heads before we have to resort to something we’re not proud of—and ultimately is not what the client wants or needs?
The following ideas are ones that I have found to be helpful when a reboot of my creative processors is much-needed:
Try using something other than the computer. That’s right — get the pencil and paper out. Dust off your paint brushes. Try a style of design or writing you aren’t used to. Build something with your hands and tools. Scan some objects in. Just try something to break up your standard routine. Oftentimes a new technique or tool is all one needs to get a creative boost and create something completely unique.
Look at other creative work for inspiration. First, we are not advocating plagiarism at all. Sometimes grabbing a copy of Communication Arts, or hitting LogoPond, or even watching a movie or reading a well-written blog or book can help revive your inspiration. Chances are, these other creative folks were in the same spot at some point, and they managed to overcome it and create something really cool. Let their inspiration be yours.
Ask for help. Yes, I know, the creative person often is a proud person — too proud to ask for help. I can’t tell you how many times one of my design team has been stuck on a project when they come to me seeking guidance. Sometimes a simple suggestion or twist on one of their “failed” ideas can set them off in the right direction. Inspiration comes in all shapes and sizes, so don’t write off the ideas of others to get you moving in the right direction.
Look at your creative clock. Creative people often do their best work in bursts. Sometimes it can seem that when we are in relapse mode, we have lost our mojo. We feel dejected, frustrated, defeated and lost when we are in this phase of our creativity. The simple fact is, sometimes ideas just need time to breathe and grow. I’ve always believed that most of my creative work is done in my head, way before I begin mocking anything up. It can be hard for clients to understand this, but it honestly can take form as ideas that are mentally refined for days before being put onto a screen. This is why I avoid rush projects at all costs, as not only is it a disservice to the creative process, but it is also a disservice to the client. Generally speaking, great creative work is not born on the spot. Even though the actual production may come in a late-night burst of inspiration, the actual planning of that burst can often take place for hours, days, weeks or months before the hands hit the keyboard. When we can all understand and learn to accept this, the downtime will become much more tolerable — and understandable — to all parties involved.
Do something completely silly. That’s right, abandon all of your serious artistic aspirations for a few hours. After all, when was the last time you really did something fun and care-free with your tools and skills? My own personal anecdote of this involves being at home with my kids on a rainy afternoon. They were bouncing off the walls and I had endured a particularly frustrating day at the office. We all needed to blow off some steam. So this is what we did: We made a movie. That’s right, our very own feature film, clocking in at just under four minutes. It took us about three hours to shoot and edit it and it ended up being a great time for all involved. I returned to the office the next day with a renewed outlook and level of happiness, and can’t stress enough how much this recharged my level of inspiration.
Take a break. You’re not doing any good staring at your monitor, checking your stock ticker and IMing the grocery list to your significant other. Take a walk, see a movie, do something other than being creative. Sometimes we just need to get away from the distraction of our stress.
Those are just a few recommended techniques for recharging our creative inspiration. What are some of yours? Leave us a comment and share them!
Did you know we open our doors to the public on the first Friday of every month to feature art and live music?
Part of the ongoing downtown Camas tradition is to have First Friday Art Walks every month. Since we are located in the quaint little heart of downtown Camas and we love to support the local and regional artistic community, Workshed has a new artist featured in our lobby every month. We kick this event off by featuring the artist, along with a local musician or band, and serving up some cookies and good, old-fashioned, small-town hospitality.
Please join us for our next First Friday event on Friday, December 7th from 5 p.m. – 8 p.m.
Our featured artist will be local artist, Charity McCallum. James Manuele from the Portland Guitar Duo will be providing live music on his classical guitar.
We’re really excited about this event, so make sure to stop by. You can also catch the lighting of the Downtown Camas Christmas tree and the Hometown Holidays shopping event the same night!
The Realization
When we expanded our company six months ago, we weren’t sure how we would end up positioning ourselves in the market when all was said and done. The truth is, we had two companies coming together: One of them known for web design and development, the other known as a production house with a couple big web sites under its belt. One thing became clear.
Neither identity was where we saw ourselves.
So how does a company who specializes in helping other companies position themselves in their own respective markets do that for their own business? We suddenly had in-house large- and- small- format printing capabilities, full-service video production, more than one designer and administrative staff. How would we communicate this to our current clients and also let the public know about this new super-powered agency in their midst?
Slowly.
Discovery
First of all, it’s always much harder designing for oneself than it is designing for others. One becomes too close to the project to remain objective and analytical. Add to that, we suddenly had six new people who we wanted to have a say in the direction of the new company.
Suddenly, many questions began to surface.
Do we keep one name over the other? Combine them? A new name altogether? What about the logo? The colors? The fonts? The copy? Don’t we need a web site? Let’s face it, we had our work cut out for us and then some. There were people in Camp A, who wanted to remain Workshed Media and keep the old logo and tagline. Then there was Camp B, who wanted to reinvent everything, logo and all. And then there was Camp C—who were stuck in the middle. We had, on our hands, a proverbial branding midlife crisis.
Not to fear: remember, this is what we do for a living. It’s just, um, a little different when doing it for ourselves. After calming down, stepping back, and remembering our process, we enlisted a little help from our friends and clients. We were able to get back on track doing what we do best—reinventing our brand. After a series of interviews, meetings and documents being shuffled back and forth, we were able to hone in on how we want to be perceived, how our clients perceived us and how our clients actually wanted to see us. With this information, we were on our way to the next step—putting a pretty face on it all.
Beauty School
Once we had the basic premise of how to position ourselves in the market, we had to start adding the face and the voice to it all. This meant getting the team together to brainstorm taglines and promotional campaigns, as well as having our designers brainstorm on logo concepts. We knew we wanted to be positioned as a full-service, small town creative agency. Making things look friendly, hand-made and giving it all a craftsman-like design that was accessible and showed creativity were all key directives.
After some great concepts from the design team and a few reviews, we finally had the logo settled. It turned out bold and strong, with a hint of vintage sign design and an instantly recognizable mark. It clearly shows how we have moved up to the next level and gave us the fuel we needed to push to the next tasks at hand.
Learning Our Voice
Next up was figuring out what we wanted to say and how we wanted to say it. It seemed as though our main selling points were our small-town hospitality, our one-stop-shop structure and our ability to listen to our clients. From this, the “What if your creative agency really listened to what you had to say?” teaser campaign was born. The copy tone was friendly, down-to-earth and helped to differentiate us from our larger, more metropolitan competition, who oftentimes don’t give their clients any credit for having great ideas. The campaign was so successful that an attendee to our First Friday open house—who happened to be a marketing exec at a ginormous local high-tech company—approached me and said, “I wish my agency would listen to what I have to say.”
While the teaser campaign has served us well, we felt that the forthcoming launch of our new web site and marketing materials warranted an updated campaingn which will be revealed with the launch of the web site.
Bringing It All Together
Now that we’ve had a few months to live with our logo and establish our brand, we are working hard to launch our new web site, which is scheduled to go live on Christmas day. We’re offering a sneak peek here, but the gist of it is that it is going to have a hand-crafted feel, invoking craftsmanship, creativity and a true sense of the quality and style of work we do every day. So, please, do come back on Christmas Day, 2007 to see what we have to reveal. We look forward to a new year full of adventure and great new work, and we welcome you to become a part of the extended Workshed family.