Day 11: When Cheap is Expensive

Price vs ValuePrice is what you pay

There is a saying that states “price is what you pay; value is what you get.”  This is especially true for businesses considering a website rebuild.  Cost is an important consideration, but before determining whether a website is expensive or not you have to know what kind of return you’re likely to receive.  Like any good investment, the main factor in determining value is not the price paid, but what is received in return for the capital outlay.

Nowadays people know the price of everything and the value of nothing.

-Oscar Wilde

In the case of a businesses website, the potential to add revenue is very real.  For most new customers, your website will be the first impression they have about your company.  Converting a visitor into a paying client should be the primary function of a website.   If your website doesn’t persuade people to become customers, it’ll be expensive no matter how much you pay.

Value is what you get

At Workshed, we build websites that generate a positive return on your investment.  Accomplishing that might “cost” a little more than some less effective alternatives, but it usually ends up being a better deal.  If your website isn’t turning visitors into paying customers, contact us to see how we’d make it work for you.