Select Page
Three Essential Elements of Websites for Mutual Funds

Three Essential Elements of Websites for Mutual Funds

Three Essential Elements of Websites for Mutual Funds

If you are one of the asset managers who are still wondering if a quality website is worth the investment, consider this: the internet is often the first place advisers and investors will learn about your firm. Given this new reality, and the value of just one adviser relationship, it’s critical to not overlook the value of a website as an asset gathering tool.

Do More

It’s not enough to just be a great asset manager anymore; your website and social media presence have to be as well thought out and executed as your investment strategy. To be effective, websites for mutual funds must excel in three crucial areas: communication, compliance, and design. If any element is missing, the site likely won’t convert your visitors into clients.

Communication

First and foremost a great website needs to communicate with advisers in a way that moves them closer making an allocation in your fund. The images, words, and videos used should be consistent with the experience one would get from meeting in person.

Compliance

Staying compliant in a dynamic regulatory environment is essential. Unfortunately, managers often assume it’s too difficult to communicate well AND stay within the regulations. This is especially true of social media. But, the compliance hurdle can also be a strategic advantage for the funds that are able to successfully communicate compliantly.
An Image of Three Essential Elements of Websites for Mutual Funds

Design

Compliantly communicating, even if done well, will fail if not presented with good design. Layout, colors, typography, and navigation are just a few of the design elements to be considered. A well built website will look good, function well, and convert visitors into future clients.

Does your website measure up?

You may not manage billions of dollars (yet), but that doesn’t mean your website should look like it was designed by lawyers. Not sure where to start?
Sign up for the Workshed Website Audit.
We’ll provide you with tips for improving your website.

[gravityform id=”14″ name=”Mutual Fund Website Audit” title=”false” description=”false”]

Workshed is uniquely positioned to build websites for mutual funds that integrate your firms online and offline brand while maintaining regulatory compliance in a way that successfully connects you with advisers and investors.

Have questions?

EMAIL JOE

 

Kitchen Electric Testimonial

Kitchen Electric Testimonial

Great Clients = Great Projects

Now that their site has been up and running for a few months, we asked Paul and Sara Kitchen, owners of Kitchen Electric in Washougal, WA to share their experience of having a website built by Workshed.

Thank you Paul and Sara for sharing your thoughts!
Here is a more comprehensive account of what we did for them.

50% off a Social Media Makeover

50% off a Social Media Makeover

Social Media Makeover

UPDATE: For the rest of March, we’re offering our social media makeover for 50% off!

Social media is one of the first places prospective clients are going to “meet” you and your company. What will their first impression be? Make sure your Facebook, Twitter, Google+, LinkedIn, and YouTube accounts (yes you should have an account on each) are sending the right message, by letting the Workshed team create a custom profile and background image for each.

Social Media Makeover

What’s it cost?

Typically we charge $500-$600 for this service, but through the end of March we’re “slashing our prices” (imagine the guy with the crazy radio voice) and offering it for $300. For those within the range of our photographer, that’s an epic deal, for the rest of you…you’ll have to settle for a great deal!

What about the free giveaway?

To enter the “Great Social Media Makeover Giveaway” is easy. Just tell us in the comments below how you currently use social media (if at all) to market your business and share this post to the social network of your choice.

Share the social media makeover

Facebook Share link for the social media makeoverShare the social media makeover on Google+Custom Share link for the social media makeoverLinkedIn Share link for the social media makeover

[clear]If you are selected we’ll contact you with the rest of the details.

For the forward thinking types who want to proceed with the social media makeover anyway (because it’s such a great deal, and you know how important it is) we’ll refund your payment if you are selected.

What’s Included?

Photography

If you are within 30 miles of our office, we’ll send Brady over with his fancy camera to take pictures! If you’ve ever had professional pictures taken, you know this is a screaming deal. If you are not within range of our visual arts master, we take what you have and work with it. If it’s rubbish, we’ll do something with graphics instead.

Facebook Page

Custom Profile Image Custom Cover Photo

Google Plus Page

Custom Profile Image Custom Cover Photo

YouTube Profile

Custom Profile Image Custom Channel Art

Twitter Profile

Custom Profile Image Custom Background Image Custom Header

LinkedIn Page

Custom Header Image Custom Standard Logo Custom Square Logo

Universal (for your other pages)

Custom Background Image Custom Profile Image

Share the social media makeover

Facebook Share link for the social media makeoverShare the social media makeover on Google+Custom Share link for the social media makeoverLinkedIn Share link for the social media makeover

[clear]

Social Media Makeover Form

[gravityform id=”10″ name=”Social Media Makeover ” title=”false” description=”true”]

Latest Project: Telling the Story of a Business at American-Marble.com

Latest Project: Telling the Story of a Business at American-Marble.com

Telling the Story of a Business

Telling the story of a businessUnless you are a stone fabrication connoisseur, you may not realize the level of precision and craftsmanship that our client, American Marble and Granite or AMG, bring to their installations. I knew they did nice work because Evolutn Homes + Remodeling (Workshed Partner Brian is an owner) uses their services, but how they achieve their results is impressive. Our mission was simple: to create a website that reflects the quality and care you’d receive by working with American Marble and Granite.

Reflecting Quality

American Marble and Granite has been in business for over two decades. During that time, they’ve built a reputation based on precision installations using innovative technologies backed by outstanding customer service. Like many businesses, their focus was (is) on producing great work and their digital personality (website and social media) started to fall behind what  you’d  expect to see from a company of their caliber.

Telling the story of a business

This is a common story for many businesses, and it’s exactly why Workshed exists. Just having a website isn’t enough, especially if the business you are in has any competition. Most of your customers are going to check you out online before making a decision. When they do, what are they going to see? What story does your website tell?

In the case of AMG, they have an incredibly sophisticated process and set of tools that they utilize on every project. For example, a routine granite kitchen would start by being laser measured and templated. To minimize the visibility of seams, the slabs then get laid out and photographically arranged before finally getting cut by a water jet machine that has tolerances into the thousandths of an inch.
Their old website didn’t effectively convey the their expertise or capacity for innovation.

Projects We Love

This is exactly the type of project we love. Client’s that are exceptional at what they do, and busy enough to need help executing an effective marketing plan for their business. In reality, a great website is just a start; it forms the basic infrastructure that is needed to support the important stuff…content.
In addition to their website, Workshed also created or “remodeled” the AMG social media presence and customized a video intro and ending to use with a series of videos they have planned (we also found a smartphone app for editing the video and combining it with the intro and ending). One of our mantras is to make it easy for the customer to do business with you, on the web that means publishing your content anywhere your customers are so they can find it. American Marble and Granite saw the value in this, and we helped deliver their vision to the virtual world.

If you are considering having granite, marble, or quartz installed in your home you’d be crazy not to give Paul and Ellen (the owners) a call. Their staff and innovative tools allow them to do countertops that other companies simply can’t, and we haven’t even mentioned they have the largest inventory of stone in Southwest Washington.

Give them a call.