IS YOUR WEBSITE HELPING OR HURTING Your business?
HOW DO YOU KNOW If you Have A Bad WEbsite?
The best way to determine if you have a bad website is to look at the data. Unfortunately, not many business owners (small ones in particular) are doing it. We’ll save the sermon on using data to make better decisions for another time, for now you can use our “3 Question Website Review” to get started.
How Not To Have a Bad Website: A 3 Question Website Review
Your website is often the first impression potential customers will have of your company. How it looks and functions is a direct reflection of what people can expect from working with you. Make sure your website is communicating the right message.
1. Is your website current?
- When was the last blog post published?
- Do all of the links still work?
- Are all the images viewable? Do they have appropriate alt tags?
- Is your contact information accurate? Is it super obvious and easy to find?
WHY Having a Current Website MATTERS
Missing or obsolete information leaves the impression of neglect. It’s hard enough to run a business without frustrating customers before you get to talk with them.
2. is there a distinct action you want visitors to take?
What do you want people to do when they visit your website? Is it easy to find your product or service and take action?
WHY A Clear Call to Action MATTERS
Don’t let customers visit your site without giving them a good reason to take further action. Reviewing site statistics will provide valuable insight into
customer behavior.
3. does your website work well on a mobile device?
Can you see the page contents without having to zoom in? How long does it take to load without a wifi connection? Is text getting cut off?
WHY A Mobile Friendly website MATTERS
Purchases made on a mobile device are expected to quadruple in the next 3 years with more people using mobile phones than computers. If you’re website is up to date, full of valuable content, and have a distinct call to action, but don’t make it look and function well on a mobile device you’ll potentially be frustrating half of your customers.
What If You Have a Bad Website?
Yes, we can fix your bad website…c’mon you knew it was coming.
Send a message to: [email protected] and we’ll get you fixed up.
