Day 15: Your Website is Hurting Your Business
Is your website costing you sales?
5 slides, 3 questions, 1 answer.
Now a presentation on SlideShare:
Day 14: Workshed grows by 33%
Things are happening
Part of our plan for Workshed was to create an environment where talented people could work hard and make awesome things. Today, we are happy to announce that we’ve added our first team member!
Introducing Angie
Angie is a native Washouglan and owner of Body Bliss Yoga studio. More impressive than her head standing ability is the speed with which she’s able to make websites do wonders. She’s been friendly with computers her whole life and is the proud recipient of a hard earned bachelors degree in Computer Science. With a background in project management AND website development AND graphic design (plus she’s a business owner), she adds some firepower to our arsenal.
If that’s not enough
Never one to be idle, Angie co-created a game called Be The Gift to bring people closer together (you should get one). She’s also President of the Camas Washougal Business Alliance the group of business behind the popular (and extremely valuable) Stuff the Bus program – which collects a ton of food for the needy and stokes the Camas – Washougal rivalry in a fun and productive way (unlike the things we used to do in school).
But wait there’s more
You might be tempted to think Angie works all the time, and she is a busy person, but she’s also the mother of 3 wonderful (and active) boys, as well the wife of a really cool guy named Drew.
Day 13: Help For Writer’s Block – An Easy Blog Topic
Got writer’s block and can’t think of anything to write for your next blog post? Here’s a tip. An easy topic for a post is an example of how you solved a problem for a customer.
If you’re in business, each day your customers come to you with problems. They probably aren’t the only ones who have that particular need.
Giving an example of a problem and how you solved it helps to create credibility and trust between you and your reader (potential customer). You might think that what you do isn’t all that interesting, but I’ll bet you dollars to doughnuts that most folks think what you do is pretty cool. If not cool, then at least interesting.
Day 12: Putting a “face” to a Name
A website can truly be an interactive portal into your business. However, there are millions of websites out there, so how do people find yours?
The answer is, they may not need to. One way to put a face to a name is by using facebook. Facebook is the modern day version of “Word of Mouth”. By engaging in social media, businesses suddenly become more trustworthy, approachable and friendly. This personal interaction enables you to provide information that is both relevant and up to date to an audience that has already asked for it!
If people have liked your page, it is a place to present your goods and services to an audience who already trusts you and it’s free. Also, with more and more analytics available to businesses, it’s a user friendly and almost immediate source to see what is working with the public and what isn’t.
When you are using facebook effectively, you may be able to eliminate the need to drive traffic to your website and maybe even tap into a market that you may not have been able to crack before. All this without them having to move a virtual muscle!
While there is no one tool that works for every business, facebook is a way for people you know and who know you (or know someone who knows you) to find your needle in the proverbial haystack.
Day 11: When Cheap is Expensive
Price is what you pay
There is a saying that states “price is what you pay; value is what you get.” This is especially true for businesses considering a website rebuild. Cost is an important consideration, but before determining whether a website is expensive or not you have to know what kind of return you’re likely to receive. Like any good investment, the main factor in determining value is not the price paid, but what is received in return for the capital outlay.
Nowadays people know the price of everything and the value of nothing.
-Oscar Wilde
In the case of a businesses website, the potential to add revenue is very real. For most new customers, your website will be the first impression they have about your company. Converting a visitor into a paying client should be the primary function of a website. If your website doesn’t persuade people to become customers, it’ll be expensive no matter how much you pay.
Value is what you get
At Workshed, we build websites that generate a positive return on your investment. Accomplishing that might “cost” a little more than some less effective alternatives, but it usually ends up being a better deal. If your website isn’t turning visitors into paying customers, contact us to see how we’d make it work for you.